The wedding stationery industry has changed drastically over the past several years. An increasing number of couples now order their wedding invitations online rather than from a local retail store.
Why? Because ordering wedding invitations online offers many advantages over traditional ordering, not the least of which are convenience and cost savings.
Online Ordering, More Intimate than You May Think
The traditional method for ordering wedding invitations'through a local store gives you the perception of a personal touch, but the sales associate showing you the stationery albums does not necessarily know the nuances between the various styles, card stocks, font styles and other details that will make your wedding invitations truly unique.
In contrast, some online wedding stores such as Wedding Paper Divas, offer a team of experts who specialize specifically and exclusively on designing and printing wedding stationery and invitations; their customer service team is comprised of individuals who are experienced, knowledgeable and passionate about not only paper, but weddings as well..
The professional artists at Wedding Paper Divas design innovative, trendy collections that are clearly a cut above the commonplace versions typically stocked in retail outlets. 'We're only as good as our designs,' says Laura Ching, Vice President of Marketing and Merchandising and co-founder of Wedding Paper Divas. 'That's why we use commissioned artists who keep a pulse on today's wedding trends and develop high end, clean, modern designs for our customers.'
After browsing these designs, Wedding Paper Divas' customers can place their order directly online with technology that enables customers to type in the message they want to convey and then preview how it will appear in the finished card or invitation.
'We eliminate the need for a middle man'the store clerk,' says Ching. 'Instead of using a local retail store to work with a wedding stationery supplier, customers work directly with us.'
At Wedding Paper Divas, each invitation gets a personal inspection by a member of the company's design team. This final review ensures that the customer gets exactly what they ordered. If something doesn't seem quite right, Wedding Paper Divas will have a customer service representative call you to resolve the potential problem.
Brides often note that they cannot get such a high level of service from an ordinary store clerk, who isn't trained in proofreading and design and will simply ship off your order to a remote location where your invitations will be machine printed by people who have had no contact with you.
Great Quality at Pocket-Friendly Prices
So, there are some distinct advantages to ordering wedding invitations online rather than ordering them locally, but what about quality? While it is true that some online stationery stores offer low-quality paper stock, the high-end online wedding boutiques such as Wedding Paper Divas use only high-quality, heavy- paper stock for their stationery products. For those who still want to touch and feel the paper before ordering, they can easily do so by requesting physical samples in the mail.
Perhaps the best part about ordering online is that customers can enjoy great quality invitations at extremely competitive prices. 'We offer $2-$3 wedding invitations online that, if purchased in a store, would be $5-$6,' says Ching. The bottom line is that with automated ordering and no storefront to maintain, costs are lower and quality is higher when you order wedding stationery online. |
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